H+R Construction Parts

Buffalo, NY

H&R Construction Equipment Parts stocks over 140,000 parts for excavators, wheel loaders, dozers and articulated trucks across four US and Canadian locations. In 2018, with the hiring of a new marketing director, I was hired to rebrand the firm. Because this was a well-established firm, with strong brand recognition, it was decided to keep the original color palette and make minimal changes to the existing logo, a refresh rather than a total redesign.